The Beau Nuage adventure - The French startup that will make you love the rain
The adventure of two young French people who want you to love the rain. Thanks to it's patented absorbent umbrella cover, the French startup wants to become the household name for rain accessories.
Umbrellas in London
It all started in 2016 in London. Two students from the south of France, Antoine and Aurélien, faced the age old fundamental problem: the rain.
One evening they went out to eat and it was pouring with rain. They thought that in the 21st century, it should be possible to create a quality umbrella that doesn't clutter when it gets wet!
NO MORE WET UMBRELLAS
Then, they came up with the idea of an absorbent umbrella cover. They worked to create a quality umbrella that will always be accompanied by its absorbent cover.
That's how the Beau Nuage concept came about, trendy umbrellas with their absorbent cover, which match your outfit any time of year.
The absorbent cover is made from a triple-layer technology that absorbs raindrops from the wet umbrella with the micro-fibre layer, but also prevents the moisture from coming out of the cover and damage other items.
This technology allows you to keep your umbrella dry and close to you at all times in your bag or in a pocket.
This technology is patented in France and Europe.
The commercialisation of the umbrellas began in 2016.
Antoine and Aurélien went around France to independent shops, door to door, which means they now have several points of sale throughout France.
In just a few months, the brand had already sold thousands of umbrellas and had one hundred partner stores.
At the same time, the concept was very popular and the media wanted to talk about it because they found that the invention was indispensable and made people's rainy lives much easier.
Beau Nuage appeared in several newspapers, as well as on several television shows.
CREATION OF THE WATERPROOF BACKPACK
This beautiful success of the umbrellas has pushed the brand to diversify by revisiting other rain accessories with style and innovation.
This is where the Beau Nuage backpack was born, a backpack made with materials inspired by the canvas of our umbrellas making it waterproof and anti-theft thanks to its opening at the back.
The Beau Nuage backpack matches the colours of the umbrellas perfectly. Moreover, it is our first accessory that is 100% made in France.
AMBITION: REFERENCE OF THE RAIN ACCESSORIES
Today Beau Nuage's ambition is to become the household name for rain accessories by creating a whole range of rain-focused products.
The brand currently offers umbrellas with their absorbent cover and backpacks, but it does not intend to stop there. Beau Nuage is constantly working to reinvent other rain accessories.
Beyond this objective, the goal is intangible. We want to make people love the rain and to make their daily lives better on rainy days.
The BEN (British European) umbrella is an umbrella that references the Brexit campaign. Antoine and Aurélien, very attached to the United Kingdom and Europe, created an umbrella on this occasion. They made a video presenting the small Anglo-European umbrella in and around London.
This video was a success and was reported in the media.