Umbrellas for fashion

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Umbrella for fashion

The umbrella is just like the bow-tie, the scarf, the hat and many other fashion accessories, throughout time. In this article, we will learn about its origins, follow its evolution, and wonder about its future. 

1)People have always been seeking shelter from the rain. This makes the umbrella an ancient item, which dates back more than 5000 years. There are traces of similar objects in ancient China from almost 3500 years before our era. What we don’t know, is what came first: the umbrella or the shadow? Now, it has gradually spread across the world. The first waxed-canvas umbrella was created in Italy in 1622 and it was an immediate success, even though it was considered more like a fancy accessory which represents the exoticism of China, than a functional accessory. It was in France in 1702, at the end of Louis XIV’s reign, that Jean Marius invented the foldable umbrella. In 1759, a scientist by the name of Navarre imagined the cane umbrella. It was from these two inventions that this object strongly developed in France and then in England. As in the French revolution, it became a popular fashion accessory. In May 1793 for example, Théroigne de Méricourt, a figure of the French revolution, was attacked by a crowd of women armed with umbrellas.

The umbrella as we know it, with its frame surrounded by whales, was created in 1852 by British Samuel Fox who unsurprisingly made a fortune from his invention! But at that time the umbrella was a luxury accessory, very expensive and very heavy, which only a few people could afford. As in addition to helping you avoid the rain, it also helped you avoid sicknesses caused by the rain. It seems crazy, but it’s true, the umbrella helped expand the life expectancy in the late 19th century!

Umbrella seller in the 19th century 

Umbrella seller in the 19th century

2) "Chic, il pleut". 2) Other than being useful, the umbrella is an accessory with a chic and distinguished look. As much for men as for women, the umbrella is now an aesthetic accessory, trendy and industrialized to such extent that we can find a model which suits our personality and our outfits. In silk, canvas, PVC, nylon or even polyester. All these materials can be used to make the canvas of your umbrella, proving the multitude of appearances that this accessory can take. In the fashion world, whether on the catwalk, on photoshoots or when wearing your outfit in the street, the umbrella is a perfect accessory to perfect, refine your style and strengthen the harmony between the colours of your outfit.

When used, the umbrella does not go unnoticed, a simple quote or message on its canvas allows its owner to express a feeling or show their current state of mind. In response to market demands, you can find umbrellas of all forms, colours, sizes and prices. Ranging from low-end umbrellas sold in large and medium-sized stores, to top of the range umbrellas fabricated by the great luxury fashion houses with sophisticated handles, and passing by the medium range umbrellas marketed most of the time using partnerships between points of sale and creators. So, the umbrella remains a fashion accessory well known for its functionality and as a rainy-day trend. Despite all this, the umbrella has lost its charm amongst young people who see it as being in the way instead of practical, and who resort to using substitutions to block the rain like caps and hoods. .

How Burberry used umbrellas at a show in London

How Burberry used umbrellas at a show in London

3) 3) So how can we give the umbrella its deserved praise and a facelift? As in all markets, to bring a product up to date you must renew its characteristics, and innovate. The first idea we had when we started to innovate was to improve the design. It is apparent that the aesthetic of umbrellas currently on the market is very similar: simplistic and plain most of the time. There is no full use made with the canvas. What do we mean by full use? One can benefit from the undoubted visibility of the umbrella and its canvas to create impactful, sophisticated designs that everyone will notice. The canvas of the umbrella is like the plain white canvas of great painters on which you can print, draw, paint any visual: landscapes, patterns, portraits… all whilst staying minimalistic or just extravagant enough so that it can still fit with your wardrobe. Apart from its design, the objective nowadays is to make umbrellas less inconvenient and more resistant to rain and winds. We have all seen someone almost getting blown away by the wind due to their umbrella, walking with a broken umbrella, or even having forgotten about their umbrella which they left by the shop entrance. We should improve the strength and practicality of umbrellas, but how? It’s no secret that to make an umbrella stronger you need to use a better-quality material which even let the umbrella resist storms. This material is not hard to find for the creators of today. The complications arrive when considering the costs of production which can rise rapidly. With regards to its practicality, it is hard to not agree that umbrellas can easily get in the way, we all know how hard they are to store once they are wet.

There are several solutions to solve these problems for rain lovers. The best solution? The umbrella hat by Fendi? Definitely not. However, the cover which lets you dry your umbrella in your bag is the future of umbrellas. This is the kind of invention which revives a product, modernizes it and makes it better suited to meeting the current customers and fashion needs. The umbrella of the future is not alone, it is accompanied by its cover..

Photo of an umbrella hat from a Fendi show  

   Photo of an umbrella hat from a Fendi show

Absorbent cover by Beau Nuage

Adrien

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Beau Nuage eco-friendly umbrella

A BEAU NUAGE IS AN-ECO FRIENDLY UMBRELLA

Beau Nuage  patented absorbent cover

COMPLETE WITH AN ABSORBENT COVER

Beau Nuage innovative foldable umbrella with patented absorbent cover

ALLOWING YOU TO ALWAYS KEEP IT DRY!

TAILLE ET DIMENSIONS

THE QUESTIONS THAT EVERYONE IS ASKING

  • The Beau Nuage absorbent cover absorbs the raindrops and hold them with a patented three-layers technology. The inner "absorption" layer is composed of a microfiber fabric able to retain up to 200 times its weight in water.  There is an intermediate layer under the inner one. This layer is made of a water repellent fabric and has a dual function : not only does it enable the outer layer to stay dry by preventing the rain drops from coming through, it also attracts the water towards the microfiber layer in order to ventilate it and dry it effectively. Lastly, the outer layer is a thick umbrella fabric (200threads/in2) with a Teflon® covering which makes it waterproof. It thus prevents raindrops from leaking. In short, you can put your Beau Nuage umbrella into a bag or a pocket and keep it dry!

  • Yes, the Beau Nuage umbrella is eco-friendly! As of September 2020, we have decided to go the extra mile for the environment by designing all the canvases of our umbrellas and covers from recycled plastic bottles. The rPET® material we use is certified by the international organization Control Union. This assures you that your next Beau Nuage umbrella and its cover will have given a second life to a plastic bottle that would otherwise have polluted a beach or an ocean somewhere in the world. In addition to this step, from the start, we have taken measures to protect the environment. For example, the protection of and access to safe drinking water is crucial for a healthy planet. This is why we are very happy to be partners of the Solidarités International association, which has been fighting for more than 35 years for access to drinking water for all. Since June 2019, we donate to this association for each cloudy product ordered on our site. Each product ordered represents an average of 12 hours of access to drinking water for a household! In addition, we eliminate waste by donating all of our unusable Beau Nuage to the Nice Foundation. There, they are sorted by people in professional reintegration and volunteers. The overly damaged umbrellas are then recycled, to minimize the damage to our planet.

  • Yes it is! A Beau Nuage umbrella is inseperable from its cover and the other way around. Even Le Gentleman has its own absorbent cover that enables you to carry it over the shoulder! If you ever spot a Beau Nuage without its cover, contact us quickly…

  • The Beau Nuage umbrellas are built with innovating materials, both flexible and robust. These materials make our umbrellas more resistant and enjoyable than any others. The shaft is made of aluminium and steel so that it is not too heavy (only steel) nor too fragile (only aluminium). Likewise, the ribs of our umbrellas are made of flexible materials, like fiberglass, but very strong, stainless ones for the junction between the ribs, where we favoured nickel for its strength and aesthetic. Our canopies have 200 threads/in2 and are thicker than average (180 threads/in2) and the ribs and canopies are both handmade. Last but not least, our unique Beau Nuage cover, unique, allows you to know where your umbrella is at all times since you can always keep it in your bag ! In that way, the Beau Nuage umbrellas last much longer than others!

  • As of September 2020, all the canvases of our umbrellas are made out of recycled plastic bottles.  The rPET® material we use is certified by the international organisation Control Union. This assures you that your next Beau Nuage umbrella and its cover will have given a second life to a plastic bottle which would otherwise have polluted a beach or an ocean somewhere in the world. 

  • It depends! Le Mini and L’Original have a manual opening whereas L’Automatique and Le Gentleman have an automatic opening. Better still, the aptly named L'Automatique also has an automatic closing. The automation is a wonderful feature that allows you to open and close your umbrella iwith the most ease. But to be of good quality, like the Beau Nuage Automatique, this technology requires a stiff spring. It is thus primarily suitable for the robust and larger umbrellas, like Le Gentleman. That’s why we’ve favoured excellent quality manual openings for Le Mini and L’Original so that these two umbrellas are compact and easy to carry.

  • As we said previously, the Beau Nuage cover is able to retain up to 200 times its weight in water. Nevertheless, we advise you to thoroughly dry the umbrella before placing it back in its absorbent cover. It is recommended that you turn the cover inside out and leave the umbrella open to facilitate drying.

  • After heavy rain, we advise you to let your Beau Nuage cover and umbrella dry at home, like any other accessory subjected to rain. It will prevent any corrosion of your umbrella. If your absorbent cover is dirty, you can wash it, either by hand or in the washing machine, in delicate mode and at 30°C, without softener. Lastly, if your umbrella is wrinkled, you can iron it to make it look as good as new! To do so, you only need to open it and gently apply the steam for the iron on each parts of the canopy, one by one.

  • The technique for opening your Beau Nuage depends entirely on the model you have purchased! Did you choose l'Original? To open it, all you have to do is slide the mast upwards until it stops, without pressing the button. To close it, press the button then retract the mast by hand by pressing on the top of the umbrella. Have you selected le Mini? To open it, simply slide the mast until it stops. To close it, you just have to do the opposite. For l'Automatique, just press the button to open it. To close it, you must also press the button then retract the mast by hand, pushing on the top of the umbrella. Finally, for our majestic Gentleman, all you have to do is press the button to open it. However, it is closed manually. Store it in its absorbent cover head first so that you can take it out by holding it by the handle. For all models, after use, it is advisable to turn the absorbent cover over and leave the umbrella open to facilitate drying! 

1 product ordered = 12h of access to clean drinking water.
Have your umbrella delivered in under 5 working days
If you have any questions, feel free to visit our rainy help centre