THE BEAU NUAGE ADVENTURE THE FRENCH STARTUP THAT WILL MAKE YOU LOVE THE RAIN

The adventure of two young French people who want you to love the rain. Thanks to its patented concept of an absorbent umbrella cover, this French startup wants to become the benchmark for rain accessories.

THE BEGINNING IN LONDON
  THE BEGINNING IN LONDON

It all started in 2016 in London, where Antoine and Aurélien, two young people from the south of France, met during their studies. In this city so famous for its weather, rain quickly became a fundamental problem in their daily life! One evening, on their way to the restaurant in the pouring rain, they had a long discussion about the inconvenience of umbrellas. Rarely functional, always wet, bulky and often broken ... They said to themselves that in the 21st century, it must be possible to do much better. They then embarked on the crazy project of rethinking and completely dusting off the umbrella to make it an accessory that is both trendy and practical.

NO MORE WET UMBRELLAS
  NO MORE WET UMBRELLAS

At first, they worked on designing an umbrella that was stronger and more comfortable than a regular umbrella. Thanks to innovative materials, they developed a high quality umbrella that is both durable and ergonomic. Then they had the idea of solving the problem of wet umbrellas once and for all. After months of work and numerous prototypes, they succeeded in creating the first absorbent cover for umbrellas, thanks to a triple-layer absorption technology, which is now patented. This is how the Beau Nuage concept was born: quality umbrellas accompanied by an absorbent cover to keep them always dry! No more problems with wet umbrellas, the cloudy adventure could begin! Then, they came up with the idea of an absorbent umbrella cover.  They worked to create a quality umbrella that will always be accompanied by its absorbent cover. That's how the Beau Nuage concept came about, trendy umbrellas with their absorbent cover, which match your outfit any time of the year.

LOVE OF THE RAIN
  LOVE OF THE RAIN

Beau Nuage umbrellas were immediately thought of as fashion accessories. Aurélien and Antoine decided to work from the start with seasonal colours and refined patterns so that their umbrellas could fit perfectly into a wardrobe and shine on rainy days! But the real objective of the brand is much greater: it is to share our love of rain with as many people as possible! Providing people with magnificent umbrellas and telling them about the rain in a joyful and poetic way, this is Beau Nuage's leitmotif!

A GREAT START!
  A GREAT START!

The marketing of umbrellas began in 2016 with a tour of stores throughout all of France. The two founders knocked on the doors of many retailers and in a few months the brand already had more than fifty partner stores! The concept of an umbrella with an absorbent cover appealed to many people and soon appeared in many media channels. Europe 1, France 2, France 3, RMC, it didn't take more to make Beau Nuage a thunderous success in a few months! Beau Nuage immediately emerged as the sophisticated accessory brand capable of simplifying the rainy day.

THE BENCHMARK BRAND
  THE BENCHMARK BRAND

Today, the brand is distributed in more than 150 stores mainly in France and the United Kingdom, but also as far away as the United States and Japan. More than 30,000 Beau Nuage have already been adopted by budding rain lovers. Our team is made up of less than 10 people but our motivation is relentless to transform your rainy days into happy days! Beau Nuage's ambition is to become THE benchmark umbrella brand in the world thanks to its innovative and elegant products. The challenge is high, but one thing is certain: the rain gods will be with us to meet it!

ENVIRONMENTAL ENGAGEMENT
  ENVIRONMENTAL ENGAGEMENT

Beau Nuage is committed to being an ever more responsible and sustainable brand. It articulates these commitments around people and the environment. On the social level, Beau Nuage donates part of its profits to Solidarités International to provide access to drinking water everywhere in the world. The brand also works with ESAT d’Antibes , which employs people with disabilities. Ecologically, to avoid waste and help people in need, Beau Nuage donates all these unusable umbrellas to the Fondation de Nice.Today Beau Nuage's ambition is to become the household name for rain accessories by creating a whole range of rain-focused products. The brand currently offers umbrellas with their absorbent cover and backpacks, but it does not intend to stop there. Beau Nuage is constantly working to reinvent other rain accessories.Beyond this objective, the goal is intangible. We want to make people love the rain and to make their daily lives better on rainy days. As of 2020, Beau Nuage produces their canvases with recycled plastic bottles (rPET).

A BEAU NUAGE IS AN-ECO FRIENDLY UMBRELLA

COMPLETE WITH AN ABSORBENT COVER

ALLOWING YOU TO ALWAYS KEEP IT DRY!

TAILLE ET DIMENSIONS

THE QUESTIONS THAT EVERYONE IS ASKING

  • The Beau Nuage absorbent cover absorbs the raindrops and hold them with a patented three-layers technology. The inner "absorption" layer is composed of a microfiber fabric able to retain up to 200 times its weight in water.  There is an intermediate layer under the inner one. This layer is made of a water repellent fabric and has a dual function : not only does it enable the outer layer to stay dry by preventing the rain drops from coming through, it also attracts the water towards the microfiber layer in order to ventilate it and dry it effectively. Lastly, the outer layer is a thick umbrella fabric (200threads/in2) with a Teflon® covering which makes it waterproof. It thus prevents raindrops from leaking. In short, you can put your Beau Nuage umbrella into a bag or a pocket and keep it dry!

  • Pre-ordering for our new collection begins on September 22. When you pre-order, you are reserving an umbrella that will be delivered to you starting from the 16th of October. Pre-ordering an umbrella ensures that you will be able to buy product(s) from our new collection before they all sell out! 

  • Yes, the Beau Nuage umbrella is eco-friendly! As of September 2020, we have decided to go the extra mile for the environment by designing all the canvases of our umbrellas and covers from recycled plastic bottles. The rPET® material we use is certified by the international organization Control Union. This assures you that your next Beau Nuage umbrella and its cover will have given a second life to a plastic bottle that would otherwise have polluted a beach or an ocean somewhere in the world. In addition to this step, from the start, we have taken measures to protect the environment. For example, the protection of and access to safe drinking water is crucial for a healthy planet. This is why we are very happy to be partners of the Solidarités International association, which has been fighting for more than 35 years for access to drinking water for all. Since June 2019, we donate to this association for each cloudy product ordered on our site. Each product ordered represents an average of 12 hours of access to drinking water for a household! In addition, we eliminate waste by donating all of our unusable Beau Nuage to the Nice Foundation. There, they are sorted by people in professional reintegration and volunteers. The overly damaged umbrellas are then recycled, to minimize the damage to our planet.

  • Yes it is! A Beau Nuage umbrella is inseperable from its cover and the other way around. Even Le Gentleman has its own absorbent cover that enables you to carry it over the shoulder! If you ever spot a Beau Nuage without its cover, contact us quickly…

  • The Beau Nuage umbrellas are built with innovating materials, both flexible and robust. These materials make our umbrellas more resistant and enjoyable than any others. The shaft is made of aluminium and steel so that it is not too heavy (only steel) nor too fragile (only aluminium). Likewise, the ribs of our umbrellas are made of flexible materials, like fiberglass, but very strong, stainless ones for the junction between the ribs, where we favoured nickel for its strength and aesthetic. Our canopies have 200 threads/in2 and are thicker than average (180 threads/in2) and the ribs and canopies are both handmade. Last but not least, our unique Beau Nuage cover, unique, allows you to know where your umbrella is at all times since you can always keep it in your bag ! In that way, the Beau Nuage umbrellas last much longer than others!

  • As of September 2020, all the canvases of our umbrellas are made out of recycled plastic bottles.  The rPET® material we use is certified by the international organisation Control Union. This assures you that your next Beau Nuage umbrella and its cover will have given a second life to a plastic bottle which would otherwise have polluted a beach or an ocean somewhere in the world. 

  • It depends! Le Mini and L’Original have a manual opening whereas L’Automatique and Le Gentleman have an automatic opening. Better still, the aptly named L'Automatique also has an automatic closing. The automation is a wonderful feature that allows you to open and close your umbrella iwith the most ease. But to be of good quality, like the Beau Nuage Automatique, this technology requires a stiff spring. It is thus primarily suitable for the robust and larger umbrellas, like Le Gentleman. That’s why we’ve favoured excellent quality manual openings for Le Mini and L’Original so that these two umbrellas are compact and easy to carry.

  • As we said previously, the Beau Nuage cover is able to retain up to 200 times its weight in water. Nevertheless, we advise you to thoroughly dry the umbrella before placing it back in its absorbent cover. It is recommended that you turn the cover inside out and leave the umbrella open to facilitate drying.

  • After heavy rain, we advise you to let your Beau Nuage cover and umbrella dry at home, like any other accessory subjected to rain. It will prevent any corrosion of your umbrella. If your absorbent cover is dirty, you can wash it, either by hand or in the washing machine, in delicate mode and at 30°C, without softener. Lastly, if your umbrella is wrinkled, you can iron it to make it look as good as new! To do so, you only need to open it and gently apply the steam for the iron on each parts of the canopy, one by one.

  • Indeed each Beau Nuage has its own first name, because it is above all a daily companion! This first name does not depend on its color or its model: it is randomly generated by our first name algorithm! When you receive your Beau Nuage, you will be able to discover its first name on its label. Remember to remember it before throwing it away. It's important anyway!

1 product ordered = 12h of access to clean drinking water.
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