Why are umbrella popular with companies?

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Why are umbrellas popular with companies?

The average person, rain-lover or not, regards umbrellas as necessary household objects that are needed on rainy days, nothing much more… However, in reality, umbrellas can be turned into much, much more, the possibilities for branding and creative designs are endless. A customised umbrella is a “perfect gift for clients and employees”, 83% of people remember brands after receiving corporate gifts, and as approximately 33 million umbrellas are sold each year according to a study in the USA, if even a proportion of those umbrellas are corporate gifts or branded umbrellas, that is a lot of branding and marketing potential! No one really likes to own identical items, and everyone is bored of the classic black throw-away umbrella, making umbrellas the perfect gift for employees of a company, and a must-have accessory in all luxury hotels too!

Though Beau Nuage loves the rain, supplying an impartial view, here are a few reasons why umbrellas are popular with companies:

1. Umbrellas are one of the most universal, global objects that have existed for centuries, used everywhere in the world (where it rains, but even where it shines), so they can spread their message in the above-mentioned way on a large scale! This also means that no matter where a company decides to sell their branded umbrella, or where they give it as a gift to employees, the umbrellas will most likely be used and not thrown away, ensuring that other people can therefore see the branding too.

2. Umbrellas are very visible and have a useful shape to utilise for marketing purposes, as often when you are walking on the street, all people see is your umbrella, especially in narrow walkways where people have to pay particular attention to stop collides. This way, if there is a message on the canvas, passers-by are guaranteed to notice it- it’s almost like you’re a walking billboard, making it easy for companies, hotels and artists to make their brand name or message appear! Promotional umbrellas are estimated to generate 1,100 impressions over their lifetime EACH! So, they might even be more effective forms of marketing than other adverts… on rainy days of course.

3. Umbrellas are without a doubt a symbol of protection, safety and practicality, as they manage to always rescue us from wind and rain in a straight-forward way. Therefore, brands benefit from being associated with our little bodyguards as this way, every time you grab your umbrella to protect you, you remember who you can thank for that precious product- the brand on the canvas.

4. Thanks to the shape of the umbrella it is very easy to artistically adapt the umbrella and customise it. In addition, the production line doesn’t have to completely be restructured, making it practically possible for brands to tweak the products, which is great for customers who benefit from these new original umbrellas!

5. Even though umbrellas are difficult to produce as they have many elements which need to be assembled correctly to make them strong and wind resistant, and they often need to be tested too (especially at Beau Nuage where 100% of the umbrellas are checked before dispatch), they are relatively affordable options for companies wishing to put their brand on a product. This is reflected in the sales statistics at the start, as umbrellas wouldn’t be this popular if they were very expensive!

However, we advise that if you are interested in buying umbrellas for your own company, it is important to refer to umbrella specialists and not general manufacturers, because umbrellas are very difficult objects to make and it is crucial to work with umbrella specialists with no intermediaries.

Since 2016 Beau Nuage is engaging in many partnerships with the most luxurious and successful brands and hotels in France and the UK.

For example, here is a marvellous collaboration with the Savoy hotel. You can see the inside of the canopy displays the dome in the hotel tea room, to make it feel like you’re still indoors when you are actually out in the rain! If you are inspired by this collaboration, you should definitely keep your eyes peeled for future collaborations, Beau Nuage will not disappoint!


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Beau Nuage eco-friendly umbrella


Beau Nuage  patented absorbent cover


Beau Nuage innovative foldable umbrella with patented absorbent cover




  • The Beau Nuage absorbent cover absorbs the raindrops and hold them with a patented three-layers technology. The inner "absorption" layer is composed of a microfiber fabric able to retain up to 200 times its weight in water.  There is an intermediate layer under the inner one. This layer is made of a water repellent fabric and has a dual function : not only does it enable the outer layer to stay dry by preventing the rain drops from coming through, it also attracts the water towards the microfiber layer in order to ventilate it and dry it effectively. Lastly, the outer layer is a thick umbrella fabric (200threads/in2) with a Teflon® covering which makes it waterproof. It thus prevents raindrops from leaking. In short, you can put your Beau Nuage umbrella into a bag or a pocket and keep it dry!

  • Yes, the Beau Nuage umbrella is eco-friendly! As of September 2020, we have decided to go the extra mile for the environment by designing all the canvases of our umbrellas and covers from recycled plastic bottles. The rPET® material we use is certified by the international organization Control Union. This assures you that your next Beau Nuage umbrella and its cover will have given a second life to a plastic bottle that would otherwise have polluted a beach or an ocean somewhere in the world. In addition to this step, from the start, we have taken measures to protect the environment. For example, the protection of and access to safe drinking water is crucial for a healthy planet. This is why we are very happy to be partners of the Solidarités International association, which has been fighting for more than 35 years for access to drinking water for all. Since June 2019, we donate to this association for each cloudy product ordered on our site. Each product ordered represents an average of 12 hours of access to drinking water for a household! In addition, we eliminate waste by donating all of our unusable Beau Nuage to the Nice Foundation. There, they are sorted by people in professional reintegration and volunteers. The overly damaged umbrellas are then recycled, to minimize the damage to our planet.

  • Yes it is! A Beau Nuage umbrella is inseperable from its cover and the other way around. Even Le Gentleman has its own absorbent cover that enables you to carry it over the shoulder! If you ever spot a Beau Nuage without its cover, contact us quickly…

  • The Beau Nuage umbrellas are built with innovating materials, both flexible and robust. These materials make our umbrellas more resistant and enjoyable than any others. The shaft is made of aluminium and steel so that it is not too heavy (only steel) nor too fragile (only aluminium). Likewise, the ribs of our umbrellas are made of flexible materials, like fiberglass, but very strong, stainless ones for the junction between the ribs, where we favoured nickel for its strength and aesthetic. Our canopies have 200 threads/in2 and are thicker than average (180 threads/in2) and the ribs and canopies are both handmade. Last but not least, our unique Beau Nuage cover, unique, allows you to know where your umbrella is at all times since you can always keep it in your bag ! In that way, the Beau Nuage umbrellas last much longer than others!

  • As of September 2020, all the canvases of our umbrellas are made out of recycled plastic bottles.  The rPET® material we use is certified by the international organisation Control Union. This assures you that your next Beau Nuage umbrella and its cover will have given a second life to a plastic bottle which would otherwise have polluted a beach or an ocean somewhere in the world. 

  • It depends! Le Mini and L’Original have a manual opening whereas L’Automatique and Le Gentleman have an automatic opening. Better still, the aptly named L'Automatique also has an automatic closing. The automation is a wonderful feature that allows you to open and close your umbrella iwith the most ease. But to be of good quality, like the Beau Nuage Automatique, this technology requires a stiff spring. It is thus primarily suitable for the robust and larger umbrellas, like Le Gentleman. That’s why we’ve favoured excellent quality manual openings for Le Mini and L’Original so that these two umbrellas are compact and easy to carry.

  • As we said previously, the Beau Nuage cover is able to retain up to 200 times its weight in water. Nevertheless, we advise you to thoroughly dry the umbrella before placing it back in its absorbent cover. It is recommended that you turn the cover inside out and leave the umbrella open to facilitate drying.

  • After heavy rain, we advise you to let your Beau Nuage cover and umbrella dry at home, like any other accessory subjected to rain. It will prevent any corrosion of your umbrella. If your absorbent cover is dirty, you can wash it, either by hand or in the washing machine, in delicate mode and at 30°C, without softener. Lastly, if your umbrella is wrinkled, you can iron it to make it look as good as new! To do so, you only need to open it and gently apply the steam for the iron on each parts of the canopy, one by one.

  • The technique for opening your Beau Nuage depends entirely on the model you have purchased! Did you choose l'Original? To open it, all you have to do is slide the mast upwards until it stops, without pressing the button. To close it, press the button then retract the mast by hand by pressing on the top of the umbrella. Have you selected le Mini? To open it, simply slide the mast until it stops. To close it, you just have to do the opposite. For l'Automatique, just press the button to open it. To close it, you must also press the button then retract the mast by hand, pushing on the top of the umbrella. Finally, for our majestic Gentleman, all you have to do is press the button to open it. However, it is closed manually. Store it in its absorbent cover head first so that you can take it out by holding it by the handle. For all models, after use, it is advisable to turn the absorbent cover over and leave the umbrella open to facilitate drying! 

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