BEAU NUAGE IS COMMITTED
A reality that is steadily getting worse
The 10th of October marks the World Homeless Day, a crucial moment to highlight the alarming reality faced by thousands of people without housing.
According to a report published in February 2025 by the Fondation pour le logement des défavorisés (formerly Fondation Abbé Pierre)¹, 350,000 people were homeless at the end of 2024. Among them, 5,000 to 6,000 sleep outside every night, including 1,000 to 3,000 children.
In addition, in 2024, 735 people died on the streets, the highest death toll recorded in 12 years, according to the Collectif Les Morts de la Rue (Collective for the Dead on the Streets).
These statistics, twice as high as in 2012, highlight the urgent need for action, especially with winter approaching, when rain and cold make daily life even more difficult.
Our solidarity initiative
To mark this day, Beau Nuage is partnering with the charity Dans ta rue to turn every purchase into an act of solidarity.
👉 From 6 to 10 October, for every order placed on our website, a product will be donated during the outreach session organised on 11 October in Paris.
During this outreach, the Beau Nuage team will directly distribute umbrellas, fleeces, raincoats and parkas. It will also be an opportunity to share a moment of human connection and bring a little comfort, beyond the products offered.
Together, let's shelter those exposed to the streets.
